There are indisputable reasons why our company is a “stainless steel” brand. We are convinced it is the best metal for serving food. Hands down-no ifs, ands or buts.
It wasn’t too difficult to decide that stainless steel would be the metal of choice for our luxury tableware collection. Years ago I frequently fantasized about lovely shapes which could be designed in silver. History has given us so many silver treasures over the centuries and it was a romantic notion to become part of that legacy in the creation of a tableware collection with that precious metal. But this time was different. I was starting a company and needed to keep my head in reality. A successful business addresses the needs of the customers and I listened.
So that is how the contest was won. Stainless steel came out the champion because it scored highest in satisfying all the requirements as a high performance material for our everyday luxury tableware collection. We never looked back. It is clean, durable and sustainable. As a green product, stainless steel responds to our social awareness and urgent need to protect the environment.
Living in our fast paced world, families are stressed and wage earners struggle to maintain a healthy work-life balance. Careers, homework, sports and after school activities make it difficult to keep all the balls in the air. Sharing home chores is a good first step in alleviating the heavy burden of managing a household. All hands on deck makes for a happier home. But do not forget that having well made, reliable products in your home is a key ingredient to avoiding frayed nerves. Who needs things that do not work?
“Our brand promotes the responsible use of our planet’s natural resources.”
Right from the get-go, by choosing a premium material, it was clear our stainless steel tableware designs would solve multiple problems for home cooks and young couples who love to entertain at home. It is strong, dependable and low maintenance. It is a time saver. Using stainless steel in your kitchen offers uncomplicated solutions from preparing to serving, then storing food. On the dinner table it sparkles, shines and makes for easy clean up.
What is Stainless Steel?
Stainless steel is an iron alloy which contains nickel and at least 10.5% chromium. It’s the addition of chromium that gives steel its unique stainless, corrosion resisting properties. The chromium content allows for the formation of a thin transparent “self healing” layer on the surface when exposed to oxygen. That’s not all. If the stainless steel surface gets scratched or damaged, the passive protective layer (only a few atoms thick) instantaneously reforms. Once again its continuous stainless and anti-corrosive properties come back-forever and ever.
1. Food Safe- No Acid Reaction
Stainless steel is one of the most hygienic surface metals. Due to its composition and strength, it is basically inert to most acids and will not pit. Most other metals react to acids. Those softer metals are porous and have thousands of minuscule surface crevices where bacteria grows. Not stainless steel! Its sterile characteristics make it perfect for medical and scientific instruments and restaurants always use it for food prep and service. Good for hospitals- great for your home!
- Lemon juice, vinegar, fish, tomatoes, salad dressing-no problem
- OJ, Bloody Marys or Margaritas-no problem
- Storing raw chicken and meats in fridge, covered in plastic wrap only-no problem
2. Easy Clean Up-Dishwasher Safe
Stainless steel is the easiest to clean. Its shiny, slick surface gives stuck-on food a slippery slide down the drain. There really is no scrubbing involved at all. For those who prefer using the dishwasher, no need to fret. Anything stainless steel is dishwasher safe.
- Note of Caution: When loading your machine with silverware, make sure your stainless steel items are far enough away so they do not touch the silver. The heat from the dishwasher may cause an electrolytic reaction that will spot and pit the metals. http://www.marthastewart.com/268985/dishwasher-strategy
3. No Tarnishing- No Polishing
Back to dreaming about fine silver and the lovely, fine objects from history-that fantasy was quickly put to rest. Because of the 10.5% chromium content in stainless steel, that thin transparent “self healing” protective layer is always in action to stop surface oxidation. Voilà! No black marks or tarnishing, therefore, no need for polishing. (And probably not ever.)
- Handy Tip: To remove wax or dull spots from your MJD stainless steel tableware, we always recommend the best cleaner- Hagerty Stainless Steel Polish.
4. Green Product-Environmentally Friendly
Environmental awareness plays a powerful role in our company and we are proud to have selected stainless steel as the metal of choice. Stainless steel requires less care than any other metal. The anti-corrosive and no tarnish benefits mean no harsh chemicals are dumped down the drain when you are cleaning up. With proper care, you will enjoy lifetime use of our MJD tableware products and pass them down to future generations. As a recyclable metal, it can be melted down and re-manufactured multiple times without losing its unique qualities. It reduces our carbon footprint.
- Stainless steel is a green product.
- Stainless steel has a useful life expectancy of 100 years.
- Stainless steel is 100% recyclable.
- Over 80% of new stainless comes from recycled scrap.
- Stainless steel completes its full life cycle.
Our goal was to create a reliable, easy care collection of luxury tableware for everyday use. We took a close look at how we live our daily lives and found the answer. Our metal of choice, stainless steel met the challenge by out performing its duties tenfold. Its understated beauty disguises the powerful benefits beneath. It is as attractive as it is strong.
By using sustainable stainless steel in the creation of our handmade tableware collection, our brand promotes the responsible use of our planet’s natural resources. We are proud to have achieved the enviable “triple bottom line”-economic, environmental and social success. We bring to you the best metal for serving food.